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This Is Not A Fad®

The successful 12 week online course is returning on 7th September 2020.




What is it?

The online course is a bespoke 12 week support course to help clients achieve their goals and move away from quick fixes.

It focuses on total health and the different aspects needed to achieve this; whether it be nutrition, fitness, mental health, social health, or sleep concerns!

We spend most of our lives searching for the answer to our body image goals through fad diets and slimming clubs, which causes confusion for our minds and bodies through the contradictory messages.

This course educates you about nutrition, whilst monitoring and analysing you weekly to move you onto the right path - alongside this we look together at the different aspects of your life that are hindering your achievements.


What is isn't!

This is not a slimming group.

This is not a 'diet' to follow.

This is not a fad!

I do not promote huge weight loss transformations, because they are not realistic or sustainable beyond the 12 weeks. I love to see your progress pictures and the weight reductions (if that's a goal) but there is so much more to measure, such as your relationship with food, your mental health improvements, your physical activity levels and your moods!


Progress pictures give me an insight into 1 second of your day...I'm more concerned about the other 86,399 seconds.


‘I cant recommend Hollie enough! I completed the 12 week This Is Not A Fad ® programme and LOVED it! It’s exactly what it says on the tin, so to speak. There’s no crash dieting or fad principles. It’s just healthy food and exercise. Everything is tailored to your specific circumstances and starting point and Hollie coaches your throughout. I learned to understand my food and body better, and to get in different kinds of exercise.
This programme sets you up to continue and then maintain your achievements. If you want to create healthy, sustainable habits for weight loss and improved fitness, I would very much recommend Hollie and TINAF.'

How does it work?

It starts with in depth information gathering, I need to know as much about you and your life as you are willing to share - this will enable me to analyse and provide suggestions to help make your changes. Then, over the 12 weeks I help to shift habits into more positive ones in order to achieve your goals.

The course is conducted through a secret FB group, where only the members of the course have access. This group becomes your community for 12 weeks, that you can use as much as you wish.

In this group I will post general information that you can all see and respond to.


Individually, you will have access to me daily through text/FB/Whatsapp etc and you can contact me about anything you don't wish to share in the group.

All information is drip fed throughout the 12 weeks to help with your education as per a timetable - however, I do also react to the group and if topics appear I will discuss these with you. This enables you to continue your life with this course supporting it.

I analyse your food intake weekly and will conduct a Zoom/FaceTime call to discuss this and set new goals. - these are all individual private goals and are based solely on your feedback and your progression. This is also an opportunity for you to discuss concerns, achievements and ask for guidance.


The goal is to provide enough information to ensure you never have to fad diet again, it aims to give you all the tools you need and help to change your mindset to continue to live a healthy, happy life where food, weight and exercise are not your biggest concern.



What do you get?

  • Full access to the secret FB group

  • Full access to all online fitness classes

  • Access to pre recorded fitness classes

  • Live talks in the FB group

  • Full analysis of your current lifestyle with guidance given.

  • Pre recorded education talks (perfect to listen to on a short walk!)

  • Weekly analysis of your food diary (via MyFitnessPal)

  • A weekly Zoom/Facetime catch up call (15 mins or so)

  • Weekly goals - that are small and manageable.

  • Recipe ideas

  • Full support from me for 12 weeks - between the hours of 6am and 10pm I'm yours to contact!



Who can do the course?

All adults.

This course is tailored to you, I do not work on a one size fits all, and I will work really hard to ensure I look at every method of support for each client and their individual goals.


How much does it cost?

The cost of the 12 week course is £200.


How do I find out more?

Click here to drop me a contact message and ask any questions you might have.


How do I sign up?

Click here to register your interest.

The closing date for entries is 31st August and spaces are limited to ensure full support is provided.


I started Hollies This Is Not A Fad® programme in January and it has been amazing. I have tried every diet going, but this is the first time I’m really starting to feel healthy. I have lost weight and completely changed my mindset and exercising most days in the week – something I never thought possible. Hollie is a fab support and tailors goals around you and there’s no judgement. If you’ve struggled with weight like I have, I would really recommend trying this.'

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